Toronto-born, Trinidadian/Guyanese-blooded rapper/producer King Reign (Rhyme Energy In God’s Nature) presents the Nick Holder-produced, Noel Gourdin-featured single for "Don't Fall In Love", from Sincere, Reign's new album out now also featuring production from Gameboy, Rich Kidd, Pro Logic, Darp Malone, and Reign himself. A former Sony/Columbia artist, Stylus Award winner and Juno Award nominee (as part of group Brassmunk), King Reign has collaborated with Drake (stream "Fades Away" on Soundcloud), Pharaohe Monch (stream "One More Time" on Soundcloud), Raphael Saadiq, Saukrates (watch the music video for "Guilty"), Kardinal Offishall (watch the music video for "Money") and Boi-1da (watch the music video for "This Means War"). Reign's videos from the Sincere album are for "Happylaidback" (watch) and "Chemical Romance" which premiered on 2DopeBoyz (watch). “Sometimes it seems like we don't fall in love in Hip Hop," says Reign about the track. "We stay hard til we're broken down and in love. My mother used to tell me that 'one day one of them girls are going to hold you down'. In other words, you'll be forced to settle down one day. I've never been a love hater. I just wasn't quite looking for it. This joint represents some of the thoughts that go through the mind of a young man playing the field." Click here to stream Sincere on Bandcamp.