Sav Sire "SOHO" Music Video (HNHH Heatseekers)

Sav Sire is 21-year-old rapper from Harlem, New York. His track, "SOHO" pays tribute to his city, and today we're premiering the official video for the song, which is directed by Sire's creative partner, Jay Cloud. Some stylish shots of NY give a perspective on Sire's surroundings, and the hard boom bap production he favours sticks within the region's iconic sound.