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Sunday, April 10, 2011

PUMA Undefeated Sneaker Launch Party NYC

On Wednesday, April 6th Puma hosted Game Time, a hip-hop extravaganza in celebration of launching the Undefeated Collection of their trademark Clyde Puma. Manhattan's Good Unit space was transformed into a classic hip-hop cultural paradise for music and lifestyle enthusiasts with Clyde sneakers showcased on display, a master lineup of DJ phenomenons, and plenty of B-Boy and B-Girl dance battles jumping off as the crowd formed circles to spectate. Powered by Digiwaxx, the all-star talent line up of DJs included the legendary Kid Capri, GetLive, and Prince Language facing off in a soundclash spinning strictly vinyl records against BET/Smirnoff Master of the Mix DJ Scratch, DJ Spinna, and Kenny Dope with an opening by Harlem's own Webstar. Open bar drinks flowed all night as attendees enjoyed the on-site photo booth, hip-hop notables lounged throughout the audience, and everyone stared in amazement at the turntable tricks taking place on stage. The evening was hosted by Angela Yee from Power 105′s morning show with video by Vlad TV and photo by Village Slum's Mel D. Cole. Hip Hop notables in attendance included: Parrish (EPMD), Mos Def, Biz Markie, Evil Dee, and DJ Goldfinger.


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